TikTok is the trendiest social network. On this platform, we can see many different types of content. But the book niche still needs to be filled, and it would be wise not to take advantage of it to attract a different audience and spread the word about your book. Understanding the language of this community and how to communicate with your audience is critical. Whether you’re a novelist or a paper writer free – we want to give you the keys to success and achieving your goals and teach you how to position yourself on the ticktock platform as a writer.
1: Why TikTok?
2: Create an account
3: Create content
4: Hashtags and tagging
5 The bookmaker
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Why Should you Promote your Book on TikTok?
Without underestimating the rest of social networks, TikTok has become a platform where millions of people consume content every day. This makes it a window from which to reach a large number of potential readers.
You will find an audience interested in what you have written. To do this, you will need to know how to talk to them and start building a community, not only to promote your published work but also to make your own brand as an author known and become an eminent figure on TikTok.
Still not convinced? Well, here are some other facts about this social network that will surely convince you to promote your book on TikTok:
The average usage per user is 43 minutes per day if you consider that, at most, these contents last 40 seconds. If you know how to fine-tune your book, you will appear in their TL (Timeline).
More than 40% of the audience of this platform is over 25 years old, which makes them economically independent people who will be able to buy your book.
2. Create an Author Account on TikTok
As in other social networks, to create an account in TikTok, you will need an email address, a profile image, and a username. We advise you to use a different email address for this registration than your account, which you can also use for other tasks related to your book.
The Profile
Also, when creating your account in TikTok, you must remember to create a profile as an author. Why do we say this? Because you can take the opportunity to make it clear with your user name. Unless you already have a track record as a writer and you are known in other social networks, to start on this platform, you will need to make it clear to the audience what they will find in your profile.
Consumption on TikTok depends on the interest you generate in the user, and you will have little time for that. Although your content may be interesting for a reader, he will move on to something else if he doesn’t learn about the movie. Give small clues, such as your user name.
The Profile Picture
As for the profile picture, it depends on a few factors. Do you prefer to remain anonymous, or do you want people to put a face on you for a future presentation? If you choose to distance your facet as an author from other spaces of your daily life, you can expose the cover of your book or some illustration.
3. Create Friendly Content and get to know you and your Book
Okay, you have already created your user account, and you even have some readers interested in your profile. Now, what are you going to tell them? The content you offer is essential because it will depend on it to increase your audience or to retain the one you already have. Would you stay to watch a boring TV show? The same thing happens in social networks.
You have to know how TikTok works to offer content. From here, we recommend that you do not waste the narrative of this social network to tell, for example, the process of publishing your book, and share with the reader some moments such as the writing of a chapter, the correction, or a meeting with your editor where you choose the cover of your work.
On the other hand, you can also make little jokes to humanize your image as an author and show, in a humorous way, the problems that every writer faces. Remember, too, some important milestones related to your work, such as the signing of copies or the presentation.
4. Use Hashtags and tag other Accounts
If your content is good, but you don’t signal to the audience how to get to it, you’re less likely to become known. And the best route to show it is to use hashtags that make your presence on TikTok appear to users interested in certain topics. Some will be very simple and intuitive:
Most used hashtags on TikTok for writers:
#book
#bookstack
#booktoker
5. Be a Bookmaker
Also, remember to tag other accounts, such as your publisher’s profile or other authors who participate in literary recitals or book-related events. This way, they can share and interact with your content so that your social media metrics show the TikTok algorithm that your profile offers an exciting range.
Don’t think that after you finish promoting your book, you should stop showing up on TikTok. Although the content related to your work may be less, indeed, there is much you can still show on this social network. For example, if you have published a poetry book, you can establish yourself by reciting poetry in different videos or simply showing an author’s day-to-day life.
And if you participate in any literary event invited by your publisher or by anyone else, you have it made. Most importantly, you continue working on your role as a bookmaker and keep demonstrating all your talent in this field. In this way, the audience will come to your profile.
So, that were our 5 steps to boost your writer profile on TikTok! We hope it was helpful to you!
