OnlyFans, a subscription-based social media platform, has taken the content creator economy by storm, revolutionizing how content creators connect with their audiences and earn a living from their craft. Launched in 2016, OnlyFans has grown its user base to over 190 million registered users and currently boasts over 2.1 million content creators, including some of the world’s biggest celebrities.
Aside from being a top social media platform, OnlyFans’ impressive growth and earnings have made it one of the fastest-growing companies in 2023. This article will examine some of the most shocking OnlyFans stats, including its revenue growth, earnings of creators using the platform, and more. You will also get some insights about its website traffic and the platform users’ demographic.
Before we go into details, let’s get started with some eye-popping OnlyFans statistics.
The Most Impressive OnlyFans Stats
Are you wondering how much OnlyFans has grown in 2016? These quick statistics will give you an overview of the platform’s performance over the years.
- About 190 million users have registered on OnlyFans.
- The platform has over 2.1 million content creators.
- OnlyFans pay out over $5,000,000,000 to creators annually.
- OnlyFans recorded over 1 billion website visits in January 2023
- The company was the second most profitable in the creator economy in 2022, generating $2.5 billion in revenue.
- Bella Thorne, an American actress, earned $1 million in the first 24 hours of joining OnlyFans, and $2 million in less than one week.
Overview of OnlyFans Stats and Facts
Number of Registered Users on OnlyFans
The number of users on OnlyFans has increased tremendously over the years, growing from paltry one thousand users in July 2016 to over 190 million registered users in December 2022.
Below are some critical milestones in OnlyFans users’ growth.
- In July 2016, the month it was launched, OnlyFans recorded its first 1,000 users.
- By September 2016, the number of registered users on the platform had increased to 10,000.
- In January 2017, the figure increased by 900%, reaching 100,000 registered users.
- Two years later, precisely in July 2019, OnlyFans registered users hit 10 million.
- By 2020, the number had grown to 50 million registered users. 2020 was a good year for OnlyFans, as the number of registered users on the platform almost doubled.
- In January 2021, the platform passed the 100 million mark.
- Today, OnlyFans has over 190 million registered users.
Number of Content Creators on OnlyFans
OnlyFans is one of the go-to online platforms for content creators and influencers looking to monetize their work. As an onlyfans lookup shows, the company has over 2.1 million creators worldwide across different genres as of January 2023. Before now, OnlyFans was primarily used by creators in the adult entertainment industry, but today, musicians, entertainers, fitness experts, and more leverage it to engage their audience and monetize their content.
Data from Statista shows that:
- As of 2019, OnlyFans has about 348,000 creators.
- By December 2020, the number had grown to 1,618,000 creators.
- In December 2021, OnlyFans counted over 2,000,000 creators.
- OnlyFans received 350,000 requests for content creator account in February. However, only half of the request was approved.
OnlyFans Revenue
As mentioned earlier, OnlyFans ranked number two among the most profitable creator economy companies in 2022. It generated $2.5 billion in revenue, an increase of 108.33% from what it earned the previous year. Below are more shocking stats about OnlyFans’ revenue:
- OnlyFans grew its annual revenue by 550% from 2020 to 2022
- The company’s net revenue grew from $49.9 million in 2019 to $932 million in 2021, representing a staggering 1765.13% increase.
This shocking revenue stat is an indication that OnlyFans is a major player in the creator economy and has more growth potential.
OnlyFans Website Visits
Another area OnlyFans recorded remarkable achievement is its website visits. The number of people visiting the platform has increased tremendously, reaching over one billion visits in February 2023. Here are some insights on OnlyFans’ website visits and where the bulk of its traffic comes from.
- In September 2022, OnlyFans’ website recorded 757 million visits.
- The website visits peaked at 1.12 billion in January 2023, a 48% increase from its September figure.
- The January figure slipped to 1.04 billion in February 2023
- 40% of OnlyFans website visit in February was from the United States
- 4.7% of the February traffic came from the United Kingdom, while 4.67% was from Mexico
- 33.3% of OnlyFans website traffic comes from direct visits, and 15% comes from social media
- 33.3% of the traffic it receives from social media comes from Twitter, 12% from Instagram, and 6% from YouTube.
- Users click on about five pages and spend an average of five minutes and 15 seconds per visit.
- Semrush reported that as of February 2023, OnlyFans is the 65 most popular site in the world and the 41st most popular in the United States.
OnlyFans’ Creators Earning
Undoubtedly, OnlyFans is one of the best platforms for creators to monetize their work, and this is evident in the amount creators on the site have earned. Here is a glimpse of how much some top OnlyFans creators make monthly.
- Blac Chyna, the most popular OnlyFans creator, earns a massive $20 million per month
- Bella Thorn, a US-based actress, singer, and influencer, makes $11 million monthly
- Cardi B, a famous hip-hop artist from Georgia, earns $9.34 million each month
- Tyga rakes in $7.69 million from subscriptions every month
- Safaree Samuels, an American rapper and a former partner of Nicki Minaj, earns an estimated $1.91 million monthly.
- Gitnux reported that 20% of the top earners make over $100,000 monthly.
While the top OnlyFans creators (about 300) earn over $1 million monthly, others earn thousands and hundreds of dollars.
The Demographic of Users on OnlyFans
According to TechJury, the average age of paid subscription members on OnlyFans is 35 – 44, and they include people from countries worldwide. OnlyFans has male and female creators, but data has shown that female creators have a higher success rate than their male counterparts.
Conclusion
OnlyFans has grown tremendously in recent years, rising from a small London-based online platform to one of the fastest-growing companies in 2023. The company recorded an annual revenue of $2.5 billion in 2022 and paid over $5 billion to its creators. OnlyFans is one of the companies to keep an eye on in 2023.
