While everybody sits at their computers lamenting the death of print, a few forward-thinking publications are quietly stretching the limits of the medium. One of them is Sneeze, a broadsheet-style culture rag with both English and Japanese content. Published quarterly, Sneeze is sold out of custom-built metal street boxes. Sneeze is less a magazine than an oversized poster book, chalk full of juicy images of sexed-up models, fast cars and, of course, skateboarding. We talked to founder Nic Fensom about the project.
Where are you from?
Where are you based now?
Montreal at the moment. But we still have Sneeze Vancouver operations.
Why the move east?
Change of scene is always good. Most of my work happens on the East Coast anyway.
When did you start Sneeze? How many issues have you put out?
Issue 1 was Summer 08. However, there was all the planning that had to be done way before that with the streetboxes, preview issue, and figuring stuff out so I’d say January 08. Working on issue 6 now which is going quite smoothly for some strange reason.
Sneeze is sold out of street vending machines in different cities, how did you come up with this idea and in which cities can they be found?
What rules about running your own magazine?
Do you still skate?
I have a cruiser setup that I dust off every once and awhile, so no.
How does a typical day in your life go?
Wake up and check email. Check my usual go-to websites. Write emails for Sneeze and my own photo work. Reply to emails. Write nagging emails. Make Calls. Check the mail. Make an intricate lunch. Bookmark shit I want to buy during lunch. Contact new potential advertisers. Pay bills. Usually some application is due for something. Fold issues. Walk to the post office or photo lab. Write emails. Mess around with InDesign and edit photos. Check Oakland A’s MLB gameday. Figure out dinner. I’ve also added going to the gym at night to my exciting routine. Write more emails on the late late.
Favourite hallucinogenic drug?
Why is the internet so lame?
Flatter yourself blogs and Facebook.
Why is the internet so amazing?
What do you listen to when you want to get fired up?
Mobb Deep ‘Quiet Storm’ with Lil Kim and Depeche Mode ‘Enjoy the Silence’.
Who do you want to have sex with?
How do you want to die?