As the Publisher, Editor In Chief and Designer at Libraryman, Art Director at Our Legacy, Creative at Vimmerby Rinkeby as well as making music as Jony (Sibirien Rec.) and an organizer at Fukt [ f ], to say Tony Cederteg is a multi-tasker would be an understatement. Redia Soltis had a chance to meet Tony in New York and subsequently kept in touch with him to talk about his never ending list of occupations, growing up, death metal and girls amongst other things…
(Photo of Tony in New York courtesy of Jennilee Marigomen)
Where is home these days?
My hometown is Stockholm, Sweden – even though I’m all over the place travelling. But home is always wherever a printer is near-by, where girls got back and where death metal is mandatory.
Where did you grow up?
I grew up in the dirty south-east of Sweden in a shit hole called Vimmerby. The world’s 18th most translated author Astrid Lindgren comes from that same place and apparently she was my grandfather’s childhood friend. Nearly all streets and areas are named after her books and characters.
Were your parents involved in any art practices now or growing up?
Not at all. They’re were only dancing the Bugg and telling me to put the volume down, and to stop taking pictures of nude girls.
(Our Legacy : Smile S/S 2013 (Todd Jordan)
What kind of trouble did you get up to as a child?
The usual: stealing cars, burglary, hashish, ladies, bombing bad tags. I was very much into skateboarding, films, girls, playing in bands, taking pictures, organizing concerts and obviously dreaming myself away to somewhere better.
What kind of music did you like?
Death-/black metal (Bay Area shit and Norwegian/Swedish shit), hardcore/crust punk and American lo-fi (Polvo, Archers of Loaf, Superchunk, Pavement, Small, Dinosaur Jr., Guided by Voices etc.).
Were you interested in art in school?
Every day, but no forum for ventilation nor the interest of studying art. I applied for music school as a drummer for high school, got accepted through an audition, but turned it down. Shit’s limiting me that way.
(Sun Buddies x Très Bien Campaign S/S 2013)
When I met you you said you were a drummer for a death metal band. Can you tell us a bit more about what kind of music you’re into now and who are your musical influences?
Yes, when I started playing drums, at the age of 9, the genre was Death Metal. I played in various bands within Pop, Death Metal, Grindcore and Crust Punk. Nowadays I play more rarely, though super hard and slow (if behind the drums) but I record some indie songs when I play all instruments myself and sing in Swedish under the name of Jony (pronounced the same as when Italians say Tony, but with a J instead of a T haha). In Sweden, and especially in the country-side of Sweden, Metal of all sorts are very much like Hip Hop is in the US. You grow up on it and make references thereafter. So I still listen to the same shit I grew up on and obviously new stuff. Some bands I really like: Khanate, Buried At Sea, Dark Castle, Loren Connors, Bardo Pond, Electric Wizard, Leviathan, Årabrot, OvO, Yob, Acid King, Jex Thoth, Kylesa, Converge, Loma Prieta, Duster, Morbus Chron, Tenniscoats, Candlemass, OM, Thou, Unearthly Trance and so on… + all old Norwegian and Bay Area greatness. I like my shit aggressive and deep.
Can you describe the first girl you had a crush on?
I can’t even remember who that was, since there were many casual “meetings” where I grew up. I would say that it was a girl I met through a friend during my first couple of years in Stockholm. My friend was actually seeing her and I told him several times that he finally had met someone interesting. He thought the total opposite. So basically he told me to spend New Years Eve with the girl and I said “if she rapes me I will not resist”. She kinda raped me for two and a half years.
Actually, when I think about it, I had a pen pal for a while when I was around 11-12 years old. She was one year older than me. Her name was Sanna and she was the niece of my next door neighbour, but she lived an hour away. The moment I saw her I got totally blown away: super taller than me, beautiful skirts and boobs – even though I had seen shit like that before though. But this was someone I had shared my inner secrets with – without the knowledge of actually meeting her, since one hour by car was a lot of time back then. But since she was older than me, she obviously wanted even older men – muscled out men. I was just a short tiny little thing with huge ears trying to get it on.
What was your first job?
If we’re to ignore my summer job at a mental institution, a brewery, the Astrid Lindgren theme park and my extra job during High School as a shady Black Jack dealer then I would consider my first real job, in Stockholm, as a clerk at 7-eleven.
(Libraryman: VIviane Sassen Sol & Luna)
You are a man of many faces…Can you name us all the jobs you have ever had until now?
Oh god you gotta be kidding me; clerk, paper boy, industrial worker, cleaner, pedagogue, critic, Black Jack dealer, statistician, caretaker, educator, musician, researcher, columnist, model, creative director, editor, art director, designer, organizer, lecturer, tv show host, publisher, A&R, guide, graphic designer, art dealer, curator, distributor, promoter, marketer, deejay, music video director and illegal/underground club runner. I guess that covers it all.
Were you always ambitious?
In my mind, yes. But where I grew up it was hard to make shit happen because you involved so many friends all the time and they were some slow ass kids. When hitting Stockholm though and getting an ultimatum from a girlfriend, to do something “meaningful” or fuck off – then I found my forum, myself and what I wanted to do. She left since my first company took some time – haha.
How did you become the Art Director for Our Legacy?
I’ve been on and off within the company from the early days, when Our Legacy was only two guys (the founders); promoting, modelling, casting, helping with set-ups, designing etc. It became natural, when the company stepped up a level and could afford an art director I took on that role.
Did you say you also modeled for the collection too?
Yes I did, for two seasons. That was back in the day when papi was a slim little cutie.
You work with some great talents when creating your lookbooks. Recently you worked with photographer Todd Jordan. Who else have you worked with in the past for the brand?
If you’re referring to Our Legacy I have previously worked with Takashi Homma and Oliver Helbig and more…
Do you come up with the concept all the way to execution?
Yup, that’s my job. Initial concept to physical item.
(Our Legacy A/W 2013 : No Service Ola Rindal)
Can you tell us about the music videos that you are constantly working on with artists? It seems like you give the artist quite a bit of freedom on the execution of the project.
Well I do music under the name Jony and I kinda wanna have videos for each and every song so that they can be online more for a reason rather than just sound. The videos for the songs I record on my computer or on my cell phone I make myself with my cell phone – the “real” songs recorded in proper studios, that I release on vinyl, I commission out to friends who I want to go nuts interpreting my shit, even though some of them haven’t fucked around within motion before. Been a drummer since I was a kid and can’t think of a single second in my life where I don’t have a beat in my body. The heartbeat has enough rhythm to set me off each day.
How did Libraryman come to be? Was it an idea that you had for awhile that you wanted to do for quite sometime?
When I initiated and founded Cederteg Publishing it was almost entirely focused on photography, then it kinda slipped more into drawing and painting. So I wanted to find my way back to photography, but slightly in a larger scale, with a new concept.
Who was the first artist that you featured for your publication?
For Libraryman it must have been Lee Ranaldo & Leah Singer (Lee from Sonic Youth), an exhibition catalogue for their exhibition iloveyouihateyou at Magasin 3 Stockholm Konsthall. For Cederteg Publishing it was Cederteg N°1 that featured work from Leo Fitzpatrick, Peter Sutherland, Yu Ukai, Nicholas Haggard, Ray Potes, Kristian Bengtsson, Glynnis McDaris, Jerru Hsu, Deanna Templeton, Dan Siney, Melanie Bonajo and Michelle Cortez.
(Libraryman : Tsutaya Daikanyama (Tokyo) Ron Jude/ Libraryman : Tsutaya Daikanyama (Tokyo) Sayo Nagase )
How did your limited pop up store for Libraryman x Our Legacy at Vacant in Japan come to be?
Twelvebooks, Libraryman’s distributor in Japan, asked me to do something at VACANT for one month as a POP-UP store. We agreed on having a combined bookstore and a clothing store there. I had such a great time there. Many thanks to all incredible Japs!
In a time of social media on the internet what do you think of the relevance of print?
Very important. For every visit on Facebook or Instagram I get super horny on telling everything to go fuck itself and just print even more shit. But it surely is a great marketing tool (tool in each multiple senses…) and a forum for peepin’ on the ladies.
Buy Viviane Sassen’s Sol & Luna by Libraryman here.
Photos of Tony’s work courtesy of Daniel O’Gorman