On Thursday, February 25 global denim brand G-Star RAW and leading Swiss furniture manufacturer Vitra will launch the Prouvé RAW Office Collection during a private exhibit opening at Inform Contract in Vancouver, followed by a public exhibit from Friday, February 26 to Thursday, March 31. Previously exhibited in New York and Los Angeles, the new collection includes a revival of a selection of furniture and lighting originally designed by Jean Prouvé in the 1940’s for the offices of major French industrial companies.
More than 70 years after their initial creation, Vitra has reinterpreted Jean Prouvé’s furnishings in cooperation with the designer’s family in order to meet the demands of the modern office and its users – from increased human height to cable management. Vitra developed colors and details in collaboration with art directors at G-Star. The ten-piece series brings a contemporary look to Prouvé’s designs while remaining true to the originals. Vitra will only be producing the Prouvé RAW Office Collection until the end of 2016.
“My father would have appreciated the new energy that this cooperation brings to his designs. He always wanted things to look fresh and new,” says Catherine Prouvé, daughter of Jean Prouvé. “It’s wonderful to see how the collaboration between Vitra and G-Star RAW gives a new feeling to the collection, and that individual pieces are returning to the office – the place for which they were originally designed.”
Following the success in 2011 of the Prouvé RAW crossover project between Vitra and G-Star RAW, the partnership has continued with the development of a second limited series: the Prouvé Raw Office Edition. The second collaborative efforts of these creative entities was first initiated in 2014 when Vitra in collaboration with G-Star RAW issued modernized Prouvé originals to furnish the brand’s new Amsterdam headquarters – designed by the Office for Metropolitan Architecture (OMA).
Made of steel and solid wood, the tables, chairs and cabinets of the Prouvé RAW Office Edition bear witness to a bygone industrial age. Using leather and heavy-duty fabric upholstery materials, in industrial shades of green, all details pay tribute to the furnishings’ original use and environments.
Here is a few preview photos from the collection:
Credits: designer Jean Prouvé,Bureau Métallique ©Vitra.com
Credits: designer Jean Prouvé, Fauteuil Direction – Tissu ©Vitra.com
Credits: designer Jean Prouvé, Standard SR ©Vitra.com
Credits: designer Jean Prouvé, Bahut ©Vitra.com