PFW: RICK OWENS SPRING 14 READY-TO-WEAR

For his latest ready to wear collection, Rick Owens chose to use stepping team “Step with Momentum” to model (or rather step) his clothes down the runway.  The still photos create a comical result with the models looking like they are angrily stomping down the catwalk. The Instagram videos show another side, where colours, form and organized movement unite in a powerful way. It’s a refreshing direction for a show and brings us back to what fashion is all about, playing with the unexpected, pushing boundaries and great clothes. It’s definitely gotten people talking  and the reaction seems to be: YES!

Photographs via style.com

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