Rebranding America



As the World’s financial crises deepens we all may be soon facing some serious consequences but wouldn’t be nice if  the United States could correct its own follies by simply giving a sincere effort at rebranding?


“We have submitted a design concept to a competition being run by New York designer Richard Smith. Richard Smith states that he ‘wants to rebrand the US Dollar, rebuild financial confidence and revive our failing economy.” – Dowling | Duncan

If it all was just that easy…



  1. Ben says:

    You mean get rid of the unfinished pyramid and the freaky Mordor eye?! Not a bad idea, though I’m never quite sure what a rebrand achieves if the underlying is the same…

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